Spend by Platform
| Platform | Impressions | Results | Spend |
|---|---|---|---|
| Google Ads | 5,560 | 32 conversions | $263.91 |
| Google Ads V2 | 5,826 | 29 conversions | $319.96 |
| 132,808 | 241 leads | $4,973.05 | |
| 661,084 | 95 leads | $2,651.71 | |
| Reddit Ads | 12,376 | 118 clicks | $142.34 |
| Total | 817,654 | 397 results | $8,350.97 |
Google Ads
Google Ads Performance
Impressions
5,560
Conversions
32
Cost / Conv.
$8.25
Total Spend
$263.91
| Campaign | Budget | Impr. | Interact. | Calls | Conv. Rate | Conv. | Cost/Conv. | Spend |
|---|---|---|---|---|---|---|---|---|
| Phone Promo | PMax | $10 | 1,407 | 184 | 5 | 7.61% | 14 | $3.59 | $50.29 |
| Phone Promo | Search #2 | $10 | 207 | 19 | 15 | 42.11% | 8 | $10.92 | $87.35 |
| AIA | PMax #2 | $10 | 3,710 | 173 | 5 | 2.31% | 4 | $9.31 | $37.23 |
| AIA | Search | LEAD FORM | $10 | 175 | 13 | 7 | 23.08% | 3 | $17.44 | $52.32 |
| Total | - | 5,560 | 389 | 32 | - | 32 | $8.25 | $263.91 |
Conversion Actions
| Action | Conversions |
|---|---|
| Schedule a Consultation (Button Click) | 15 |
| Calls from Ads | 14 |
| Total | 29 |
Google Ads V2
Google Ads V2 Performance
Impressions
5,826
Conversions
29
Cost / Conv.
$11.03
Total Spend
$319.96
28
Add to Cart
0
Begin Checkout
| Campaign | Budget | Impr. | Interact. | Calls | Conv. Rate | Conv. | Cost/Conv. | Spend |
|---|---|---|---|---|---|---|---|---|
| Direct Checkout | Campaign | PMax | $10 | 2,068 | 245 | 0 | 10.20% | 25 | $2.88 | $72.08 |
| Direct Checkout | ABF | Search (None) | $10 | 417 | 28 | 0 | 7.14% | 2 | $38.21 | $76.41 |
| Direct Checkout | Intake Campaign | PMax | $10 | 2,913 | 569 | 0 | 0.18% | 1 | $72.70 | $72.70 |
| Direct Checkout | ABF | Search (Targeting) [Intake] | $10 | 317 | 22 | 0 | 0% | 0 | N/A | $73.71 |
| Total | - | 5,826 | 864 | 0 | - | 29 | $11.03 | $319.96 |
Meta Ads V1 Performance
Impressions
132,808
Leads
241
Cost / Lead
$20.64
Total Spend
$4,973.05
| Creative | Impressions | CTR | Spend |
|---|---|---|---|
| 5.d AIA | 43,081 | 2.45% | $1,800.41 |
| Image #3 | 33,992 | 2.51% | $911.43 |
| AT&T Internet Air for Business - AI | 6,873 | 2.18% | $429.04 |
| New Leads Ad | 10,296 | 5.49% | $409.04 |
| 3.1 AT&T Internet Air for Business - AI | 7,862 | 2.19% | $400.72 |
| AIA 4.1 | 5,955 | 2.22% | $258.79 |
| 5.e AIA | 1,429 | 4.48% | $135.36 |
| Image #2 | 4,769 | 2.12% | $129.42 |
| AIA 5 | 1,744 | 3.50% | $81.18 |
| Image #1 | 7,314 | 1.46% | $60.98 |
| AIA 4 | 659 | 2.12% | $40.25 |
| AIA Engagement Ad 1.3 | 1,634 | 2.82% | $40.18 |
| Total | 132,808 | - | $4,973.05 |
Top Creatives
5.a AIA
5.b AIA
Image #1
New Leads Ad
Meta Ads V2 Performance
Impressions
661,084
Leads
95
Cost / Lead
$27.91
Total Spend
$2,651.71
| Creative | Impressions | CTR | Spend |
|---|---|---|---|
| Internet Air Traffic: Still 4 | 204,000 | 0.20% | $53.76 |
| Fall themed ads | 103,396 | 0.27% | $33.31 |
| Refreshed October ads | 79,952 | 0.42% | $80.76 |
| Thanksgiving themed ads | 67,484 | 0.21% | $16.70 |
| Internet Air Traffic: Still 5 | 49,703 | 0.18% | $9.30 |
| Thanksgiving ads | 36,632 | 0.49% | $130.99 |
| Phone Promo: Still #7 | 34,735 | 0.27% | $33.81 |
| Phone Promo: Still #4 | 15,078 | 0.16% | $4.58 |
| Total | 661,084 | - | $2,651.71 |
Top Creatives
Internet Air Traffic: Still 4
Internet Air Traffic: Still 5
Phone Promo: Still #6
Phone Promo: Still #7
Reddit Ads
Reddit Ads Performance
Impressions
12,376
Clicks
118
CTR
0.95%
Total Spend
$142.34
| Ad Group | Impr. | Clicks | CTR | CPC | Spend |
|---|---|---|---|---|---|
| Network Providers - Keywords & Interest Groups | 5,216 | 55 | 1.05% | $1.15 | $63.29 |
| Network Providers - Keywords & Communities | 1,498 | 20 | 1.34% | $1.35 | $27.06 |
| Ground Fiber - Keywords & Interest Groups | 1,818 | 15 | 0.83% | $1.20 | $18.05 |
| AIA - Keywords & Communities | 1,822 | 14 | 0.77% | $1.18 | $16.51 |
| AIA - Keywords & Interest Groups | 1,171 | 9 | 0.77% | $1.27 | $11.40 |
| Ground Fiber - Keywords & Communities | 851 | 5 | 0.59% | $1.21 | $6.03 |
| Total | 12,376 | 118 | 0.95% | $1.21 | $142.34 |
Email Campaign Performance
Ground Fiber email campaign results for this reporting period
Delivered
4,903
Opened
62.57%
Clicked
40.23%
Total Clicks
1,974
Unique Clicks
1,760
Unique Engagements
553
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Social Media Planner
Weekly social media content schedule for Fiber Connect
Posts Published This Week
| Caption | Platform | Status |
|---|---|---|
| Got internet outages? AT&T Internet Air for Business keep... | Instagram + Facebook | Published |
| Stay connected without the hassle. AT&T Internet Air... | Instagram + Facebook | Published |
| Business internet that blows you away. Literally. AT&T... | Instagram + Facebook | Published |
| Getting slowed down by slow internet? AT&T Internet Air... | Instagram + Facebook | Published |
| AT&T Internet Air delivers 5G speeds to your business... | Instagram + Facebook | Published |